About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

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A person usually has two reasons for doing something: a good reason and the real reason.

— Thomas Carlyle



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Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 7/16/2018

Totals
Posts - 2509
Comments - 2574
Hits - 2,064,373

Averages
Entries/day - 0.46
Comments/entry - 1.03
Hits/day - 375

Updated every 30 minutes. Last: 2:56 AM Pacific


  09:08 AM

I ran into John yesterday, who started the discussion of the Microsoft slogan from the other day, and he noted to me that his original points had been ...

... that the slogan is lame. True, and I haven't seen anyone disagree.

... that the challenge was not to write a better slogan, but to somehow take the original one and phrase it in a less awkward way. As a kind of linguistic exercise.

So I apologies to John for getting off on a tangent (although the side discussion of better slogans was, I thought, also interesting.) The floor is still open.

Update More links to complaints about this slogan:

Their slogan. His gripe.

Microsoft's slogan

Grammar snobbery

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