About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

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A person almost always burnishes his reputation by shutting up: I learned that as a boy.

— Garrison Keillor



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Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 12/8/2017

Totals
Posts - 2465
Comments - 2567
Hits - 2,005,851

Averages
Entries/day - 0.47
Comments/entry - 1.04
Hits/day - 380

Updated every 30 minutes. Last: 1:52 AM Pacific


  09:58 PM

There's endless debate about whether raising taxes is bad for business. Unlike, I guess, many pundits and bloggers, I don't have the economic chops to get into that discussion.

However, I did recently run across an example of one quite unusual case in which extremely high taxes on a corporation, along with that company's strong desire to avoid paying those taxes, resulted in one of the great technological and commercial successes of the last, oh, 60 years. This I get from a fun little book named Jet Age: The Comet, the 707, and the Race to Shrink the World by Sam Howe Verhovek, which I am zipping through.

This all pertains to Boeing. These days, Boeing's position at the apex of the commercial-aviation industry seems like one of those givens of the business world. However, it was not always thus. Consider the years after WWII. The war had been very, very good to Boeing, which among other things manufactured lots and lots of bombers. The end of the war, however, brought what was referred to (with some irony, I hope) as the "peace problem," and Boeing laid off 38,000 workers in yet another of its boom-bust cycles. Other manufacturers, like Douglas and Lockheed, also had a "peace problem," but in the late 40s, those companies did much better than Boeing did in commercial transport, where Boeing had something like 1% of the market.

Then came 1950 and the Korean War, and this is where the tax part gets interesting. Here's the setup:
During the Korean War, Congress had put an "excess profits tax" in effect, intended to prevent military companies from making out too well because of increased demand during the war. As it happened, the law essentially defined "excess profits" as anything above what a company had made during the peacetime period of 1946 to 1949.
This was, as noted, a very lean period for Boeing. Therefore ... "as orders ramped up for the war, Boeing stood to face the 'excess profits' tax on virtually every dollar of its profits."

At the time, Boeing was run by Bill Allen, a man who had had no executive experience and no aviation or engineering experience when he first took the CEO job. In fact, Bill Allen had been a lawyer, but that proved to be an unusually good background for the next phase in the company's history.
Bill Allen the tax lawyer looked at the numbers and saw a golden opportunity. It worked like this: Because nearly all of its 1951 war-related earnings were considered "excess," the Boeing company would wind up owing eight-two cents of every dollar of profit to Uncle Sam. [...] What Bill Allen clearly saw was that now was the perfect time to plow a huge amount of company money into an audacious new development project. Why not? All of it would be a legitimate business expense, reducing the "profits" for the coming years, but so what? That was all money that would have gone to the government.
And what was this audacious new development project? I'm sure you can guess -- it was the "Dash-80," which you and I know by its eventual fleet name: the Boeing 707, the commercial jet transport that essentially defined the jet age. And, of course, catapulted Boeing into first place in commercial aviation, a position it's held ever since.


Dash-80 rollout, May 15, 1954

You have to admit that it's a great story. I doubt that many people would argue that imposing punishing taxes onto corporations is an ideal way to drive innovation. This one time, tho, that was the happy outcome.

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  01:42 AM

As about just everyone on the planet knows, the logo for Starbucks is a mermaid. The coffee lady has gone through a number of transformations, from this:


To the latest design:


As an aside, just for fun I want to note that this latter design is very cleverly used to decorate Starbucks HQ in Seattle (the erstwhile Sears store-cum-warehouse), with the sea-lady peeking out from the top of the building's "tower":


Ok, so, the question du jour is where this logo came from. Corporate mythology has it that the design was "originally derived from a twin-tailed siren in an old sixteenth-century Norse woodcut." Sounds plausible, right?

Not to everyone. As recounted in the Wall Street Journal blog, of all places, a graduate student at Yale who writes a blog named Got Medieval thought this sounded fishy (haha), because, for one, "there’s no such thing as a 16th-century Norse woodcut."

Long story short (i.e., edited), ...
The twin-tailed siren isn’t from a “marine book” at all. She’s from an early German printed book, Das Buch von einer Frawen genant Melusina, a translation of Jean d’Arras’s Roman de Melusine. Melusine tells the story of how the first male of the Lusignan line, Raimondin, met a beautiful woman at an enchanted fountain in the forest. After extracting a promise that he never try to find her on a Saturday, this woman, Melusine, gave him all her love and great wealth as well, promptly married him, and later bore him eleven sons. Naturally, Raimondin couldn’t leave well enough alone, tracked her down on Saturday and found her back at the magic fountain where she had reverted to her true form, a twin-tailed siren or serpent-lady.

So the Starbucks mermaid isn't a mermaid, she's a twin-tailed siren. And she most definitely did not come from a "16th-century Norse woodcut."

The Got Medieval blog calls this The Other Starbucks Mermaid Cover-Up. (If you compare the old and new logos, you'll deduce what the first cover-up was.) The entry expends a fair bit of scholarship on this issue and makes a case that the official story is, um, misremembered at best:
If medieval studies teach us anything, it’s to be extra cautious with origin stories. Just as there was almost certainly no conveniently named Trojan refugee Brutus who founded Britain (nor Turkus Turkey, nor Francus France), no sword in the stone that elected a Welshman the king of all England, no Donation given by Emperor Constantine of all his earthly power to the Catholic Pope, and no shape-changing serpent lady Melusine to sleep with the Count of Anjou, there was almost certainly no “sixteenth-century Norse woodcut” floating around Seattle in 1971. It’s far more likely that three businessmen and coffee afficianados searching for a symbol for their new coffee shop in Pike Place Market turned to the American edition of The Dictionary of Symbols — which, incidentally, was first published in that same year, 1971. But the urge to clean things up and make them more inspiring than they were is simply irresistible where one’s origins are concerned.
The number of people who feel a certain sense of vindication at having this cover-up exposed is, I imagine, fairly modest. Still, I do have sympathy for Carl S. Pyrdum, III, the stated author of the Got Medieval blog, who says he started the blog "as a place to gripe about how the mainstream media does not understand the Middle Ages." A significant number of posts on the Language Log, for example, are gripes about how the mainstream media (and people at large) don't understand language.

And really, anyone who's an expert at something can find it exasperating to encounter the largely uninformed ramblings of the rest of humanity about the expert's beloved field. Of course, that rarely results in a chance to rant about a major corporation and then have the WSJ pick up the story. So kudos to Got Medieval for this one.

Hat tip to Nancy Friedman, who passed along to me the info originally provided to her by John Ochwat.

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  07:33 PM

I got one of those robo-tickets not long ago, where you get caught on camera (or similar) and a week later you get a ticket in the mail. The infraction in question was that I'd crossed the Tacoma Narrows Bridge and not paid the toll. (For those of you not familiar with the topography, the Tacoma Narrows Bridge connects Tacoma on its east side to Gig Harbor on its west side.)

I sent the form back and requested a "mitigation hearing," in which admit that you committed the infraction, but you tell them that there were, well, mitigating circumstances.

This all happened shortly before Christmas. My wife and I had attended a social event in Tacoma, which, let me emphasize, is not where we live, and which I don't know all that well. On the way home, through a set of maneuvers that I absolutely can't reconstruct, instead of going northbound on I-5 toward home, we somehow ended up going westbound on SR 16. Moreover, we didn't even realize this until all of a sudden I saw a sign for the Narrows bridge. But by the time I saw the sign, we were past the last exit on the Tacoma side, so like it or not, we were going to cross that bridge and head toward Gig Harbor.

Under the circumstances, the reasonable thing to do is to go to the next exit, get off the highway, and turn back the way you came. Yes? That's what we did. The exit immediately after the bridge is Exit 8, which is for 24th St NW. We got off there, crossed over SR 16, then got back onto the highway going eastbound toward Tacoma.

Now, we know that the Tacoma Narrows Bridge is a toll bridge. I've even crossed it before (on the motorcycle). What was odd, then, was that after this U-turn that we did, we didn't encounter the tollbooth, which is on the eastbound side of SR 16. Instead, we merged onto the highway just a couple hundred feet from the bridge and sailed on across. I was willing to pay the toll (not without cursing myself for being an idiot), but we never even got a chance to do that. At that exact moment, it looked as if there was no toll if you somehow managed to get onto eastbound SR16 at Exit 8.

But of course, that isn't how it works. Apparently the onramp for Exit 8 is monitored by some of those "Good To Go" transponders that look for your prepaid pass. Which I of course don't have. So, as noted, the state cybercop tracked me down.

Here's how the system is laid out (click to see the Google Maps version):



Notice where the tollbooth is w/r/t Exit 8.

I'd bet a nickel (actually, I guess I'm betting $52, sort of) that there's a sign somewhere in the vicinity of the Exit 8 onramp that says something to the effect of "If you don't have a Good To Go pass, you can't use this exit." Or whatever. If there is such a sign, I didn't see it. (Neither did Sarah, fwiw.)

So that's the story I have for my mitigation hearing. If you were the judge, what would you say?

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  11:54 AM

In spite of living in Seattle, I don't often get to Seattle's Best Coffee[1], so I was unaware that before Christmas they'd launched a new campaign: their "Level" system. According to a press release[2], they're after "a radically simplified packaged coffee line designed to change the conventions of the coffee category."



The "levels" are basically roasts, with Level 1 being "Mild, light, and crisp" and Level 5 being "Bold, dark, and intense." They say that the level comes from roasting lingo, which makes sense ... in roasting.

Where this sounds odd to me, though, is when they accompany this with their "Find Your Level" come-ons. The problem, I think, is that they don't seem to have accounted for the idea that "level" also means, in non-roasting talk, things like "achievement" and "expertise." (Think levels in a game.) Thus, if my coffee "Level" is 1, does that mean I'm a beginner? And I should strive to move to a new level until I get to Level 5?

To me, it seems very hard to get away from this idea. I bounced this off a couple of people and got basically the same reaction from my limited sampling. Apparently if I were inclined to ever actually buy packaged coffee from SBC, I'd be perpetually stuck in Level 1. Sad.

I suppose it goes without saying that I also don't get what they mean by "change the conventions of the coffee category," but that just sounds like normal marketing hand-waving, where every change in package design is a radical overhaul of the industry. (I think the only company that can probably claim anything remotely like that is Apple, haha.)

Dunno, maybe it's a big success for them and they'll, you know, revolutionize the coffee industry. While I wait, tho, I guess I'll go make myself some more beginner coffee.


[1] Trivium: This was originally Stewart Brothers Coffee (also SBC). And boy, was I ever surprised to find out that they're part of Starbucks, after also being part of Torrefazione. Shows how little I know about the coffee business.

[2] Yet another annoyingly Flash-centric corporate website, arg.

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  05:15 PM

The Seattle area is experiencing record heat this week (~100 degrees). At work, Facilities has notified us that they're diverting HVAC resources to keep the computer labs cool and are encouraging us to find ways to reduce our heat impact.

I have contributed the following suggestion! Sending emails raises the temperature. As individual characters of an email are pushed through the Ethernet cables, they scrape the sides, which results in friction, which results in heat. (The bigger the characters, the more they drag along the sides of the cables.)

So to keep heat to a minimum, I am recommending that people:
  • Send as few emails as possible.
  • Keep them as short as possible.
  • Use small letters.
I think that this suggestion alone will reduce cooling load significantly.

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  12:06 PM

If you have any contacts at the Seattle Symphony Orchestra, or if you follow the gossip side of the cultural scene in Seattle, you certainly know that things have not been smooth in the relationship between the orchestra members and Gerard Schwarz, the music director. Just how not smooth, however, might be a surprise. The New York Times had an article on Sunday that recounts just how bad things have become:
The Seattle Symphony Orchestra has carried disharmony to new heights, lurching from crisis to crisis. There have been allegations of vandalism aimed at players, including a dented French horn and a razor blade planted in a mailbox; a players’ survey that condemned the conductor only to be deep-sixed by management; and lawsuits filed by players accusing the conductor of mental if not physical abuse.

It is a cautionary tale of how the relationship between performers and a long-term leader can go awry and how, in an artistic hothouse, a tangle of emotion and politics can veer out of control and take on a life of its own.
It's a tricky situtation. The problems are affecting morale and relationships all through the orchestra. At the same time, tho, Schwarz has basically put the orchestra on the map, and the board is presumably loath to mess with a formula that, from the perspective of fame, audience loyalty, and $$$, has been extremely successful.

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  07:29 AM

Microsoft is a very progressive company in a lot of ways, and one of those ways is in commuting. The company encourages carpooling (oops, "ride sharing") in various ways, some of those in conjunction with Metro, our local bus authority. Microsoft runs a fleet of shuttle buses so that people can get around the sprawling campus without having to drive. It subsidizes multi-zone bus passes at 100% so that employees can use local mass transit, an option I take full advantage of. And recently it's begun a private commuter bus service for selected areas around Seattle.

Nonetheless, an ongoing (in fact, worsening) problem is parking. Every building at Microsoft has an associated parking garage, and those garages are filled every day either near to or over capacity, depending on which particular area of campus you're on. In certain clusters of buildings, the company has implemented "valet parking," as it's called -- you leave your car, and a gang of parking attendants shifts cars around in the garage in a vehicular game of musical chairs. What with Microsoft being a tech company and all, when you emerge from the building and want your car, you can punch a specified number into your cell phone and they'll have the car waiting. (Is the theory.)

I don't know the specifics of zoning for parking in Redmond and Bellevue, the two cities that the main campus straddles, and it's unclear to me whether Microsoft attempts to overbuild parking capacity (perhaps to the legal limit) as it throws up yet another building. Clearly, however, the company's growth rate is resulting in an overwhelming demand for parking as thousands of new employees join the small city's worth that's already occupying the deceptively (and decreasingly) pastoral Champs de Microsoft.[1]

I was thinking about this (again) because we've been alerted by Security that there has been a rash of car break-ins in some of the garages, including the one for my building. This underscored a couple of curious things about the parking situation at Microsoft.

First, to park in one of the garages, you have to have a parking pass hanging from your mirror, which (it is alleged) is checked by Security on an ongoing basis.[2] However, anyone can just drive (or walk) into a garage. The garages are open, and the first security challenge is only when you get to the elevators. This has always struck me as being a bit light on security. In contrast there is, for example, Boeing. In parts of Renton, it seems that practically every direction you turn you run into a little guardhouse that blocks your access to another Boeing facility.[3] They don't mess around, those Boeing folks.

It also underscores that however progressive Microsoft is about commuting (and to be clear, I am double thumbs up on their efforts), ultimately Microsoft subscribes to the suburban notion that you should be able to simply drive right up to your destination. Free parking, like free sodas (and, apparently, towels in the locker rooms) is a sacred cow of campus culture, and the idea that Microsoft might either charge for parking, or provide highly limited parking for any of its facilities, would bring howls of protest from employees. I know plenty of people who work downtown, say, who would never dream of having employer-provided parking. Obviously, a high-density area like downtown is a somewhat different matter than the car-focused cities of Bel-Red. But if Microsoft charged a nominal fee for parking that was, dunno, equivalent to the price of a two-zone bus pass, I wonder how many more people would at least consider using the latter.


[1] Pardon my French.

[2] These change color every quarter. They also serve as a kind of mini-flag that identifies Microsoft employees in the wild as you see the parking passes hanging in cars around town, including often the jerk who's tailgating you. :-)

[3] In recent years, Boeing has been selling off portions of its Renton holdings to developers. And thank god, because now finally we have our very own Lowe's, Target, and PetSmart. Which are -- I kid you not -- like, 3 miles from the otherwise nearest Lowe's, Target, and PetSmart.

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  09:05 AM

It's crunch mode again. OTOH, Hawaii in 19 days.

The Tech Battle in Seattle. On the O'Reilly blog, Brady Forrest shows a map of Seattle that indicates where various tech companies -- Microsoft, Google, Yahoo, and Amazon among them -- are expanding their Seattle-area operations. This is good for jobs. Probably bad for traffic.[1] Bad (or good, depending on your POV) for real estate prices.

How to optimize your power strip. I've done some of this (esp w/r/t the UPS) and can recommend it.

Lawyers are always bad PR. Charles Miller has a cautionary tale: "What started as the opinion of a small number of commenters on a medium-traffic Australian forum site is now a portrait of a corporate bully trying to silence critics, splashed over the entire Internet."

The 7 Top employee bungles using Office. Philip Su recounts some of the ways in which Microsoft people have screwed up when using Office. As for #6, a guy I used to work with acquired the nickname "Hotstuff" after he received a, um, personal IM from his wife ... while presenting to the entire product unit.


[1] In case you haven't heard, Microsoft is starting a private shuttle service for employees who commute from selected areas. The company already subsizes bus passes at 100%.

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  01:54 PM

Well, dang. On Saturday we had a holiday open house, which of course we'd planned long before it was all, like, Seattle and the Blustery Day. We crossed our fingers and hoped for power. We got a break at my house, so were able to cook (and stay warm), but it remained cold and dark at Sarah's house, where the party was taking place. What the hell, we set up for the party anyway with camping lanterns and candles, and it all worked out quite well. We had fewer attendees than we'd originally counted on, of course, but a surprising number of people did show up (a surprising number of people found the place, which was a challenge in itself, considering there were no streetlights), and everyone was in quite good spirits. One factor that helped was that the more people showed up, the warmer it got.

A couple of lessons for us. One was that conviviality is a state of mind. The other is that people were quite happy with what was on offer, in spite of the long list of culinary offerings and activities that we had to forgo due to circumstances.

The big ice-breaking (haha) topic of conversation was "Do you have power?" which inevitably led to the question "Where do you live?" We were way at the south end of the Seattle area, and folks who'd made the trek from the north reported either no outage or a quick restoration of power. This led to some mock commentary about how we poor folks were going to be last to get power back, haha, isn't that funny?

Boy, little did we know. The Seattlest blog posted a map with commentary that I'm going to swipe outright (map, not commentary). Orange indicates outage; white indicates power. We were essentially at the bottom middle of the orange.



The Stranger posted a musing about this (linked from the Seattlest blog), where the comments are the interesting part.

I doubt that there's any real story here, as in, City Light favoring the more affluent neighborhoods. As various commenters noted, it could be the result of a less fragile electrical infrastructure in some areas, of the volume of reports and complaints in certain areas, or -- this one I believe -- of favoring commercial areas and areas where traffic density made driving dangerous without traffic lights.

Still, the map does look bad. Not as bad it does for outlying areas; the people who will surely be the last to have power restored are those in far-flung rural areas.

The discussion I'm interested to hear is at what point it becomes worthwhile for the power company (companies) to retrofit underground power lines or implement some other sort of mitigation strategy such that the power does go out anytime there's a stiff breeze. This must have cost the power companies millions and millions of dollars. And that doesn't count the probably inevitable lawsuits. For example, the Seattle Times could not publish the paper on Friday, and one can only imagine the loss of ad revenue a week before Christmas, and I'm sure there's been discussion (if not at the paper, then elsewhere) about recouping costs.

This could also prove to be Mayor Nickels's undoing, the way Daly was ultimately held responsible in Chicago for the big winter freeze of ... uh ... whenever that was in the 70s. More likely, however, is that this disaster will get the usual Seattle treatment of much hand wringing and absolutely no action beyond some shouting at a city council meeting.

Makes a body want to live off the grid at times, I swear.

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  11:53 PM

Impressive windstorm. Estimated one million people without power in the Puget Sound area at the peak. Power is still not back for tens of thousands of people. By a stroke of luck, I got my power back today, which is a good thing, coz it's 36 degrees outside right now.

Here's a picture I took in my neighborhood.



Update 17 Dec 06 3:30p AFAIK, power is still out to a significant part of the MS campus, including the building that houses the servers that are of interest to my group. I couldn't be working even if I wanted to be. Which is just as well, because my main machine at home turned up dead -- at the moment, I'm guessing a bad power supply, but we'll see. Sheesh, what a mess.

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