June 13, 2017
The linguist Geoff Nunberg has an essay on NPR today in which he tells of his rediscovery of the joys of using exclamation points. As he notes …
Yet writers and editors only pride themselves on expunging the marks, never on sticking them in. When it comes to exclamation points, the only virtue we recognize is self-restraintThis is true. In my work (software documentation), we maintain a tone that is, while not entirely academic, pretty neutral. Just the facts. And facts rarely require exclamation marks.
A story I've told many times: Years (decades) ago when I was learning the craft, I drafted something in which I'd included an exclamation point. My then-manager circled it and added this note: "Nix. Too exciting." I've added very few exclamation marks since then.
Technical docs have been on a path toward more friendliness, it's true. And these days especially, docs might initially be created by people who do not spend their days in the tech-writing trenches. The result is that some of these drafts can have a distinctly marketing feel to them, which of course includes exclamation points. Which I always take out.
And more than one exclamation point? Good lord. From the editor Andy Hollandbeck I learned the word bangorrhea, which is the use of excessive!!! exclamation points. The developer Rory Blyth once summed up this editorial attitude: "The use of more than one exclamation point side-by-side, in any context (except comics), is a sign of mental insanity, a marketing degree from the University of Phoenix Online, or both."
Still. Nunberg points out that exclamation points have discursive purpose in informal writing, "chiefly to signal friendliness." If I examine my emailing habits, I have to admit that I do use them like that. To me there's a pretty obvious difference between signing off an email with
… for example.
And I've also noticed that I use an exclamation-mark-based way to indicate a kind of written eyebrow-raised-in-surprise. Like this:
They said they'd be here at 8:00 am (!)
Apparently over 50 people (!) have accepted the invitation
I'm not sure where I picked up this tic or how widespread it is. But I'm not sure how'd I'd replace it if for some reason I could no longer use it.
Nunberg concludes that he's going all-in on exclamation points again. It's a good thing, I guess, to get a kind of permission to unleash a little positive emotion in one's writing. But it will take me a long time, I think, before I'll be comfortable with documentation that describes how to use the many! great! features of our products.